Clinic marketing · Dubai

A treatment sells for AED 5,000. We deliver the patient enquiry for AED 10.92.

Eleven months inside one Dubai clinic's ad accounts: 3,068 patient enquiries, a website rebuilt from 45 seconds to 4, and a client who has not left. The numbers are below.

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We work with DHA-licensed clinics across Dubai. Every campaign is written with healthcare advertising rules in mind, and anything needing your medical director's sign-off is flagged before it runs.

AED 10.92

Cost per patient
enquiry

3,068

Enquiries in
11 months

AED 1.09

Cost per click
on Google

1 in 458

Breakeven on
a AED 5,000 treatment

Start here

Your treatments are expensive. Your patients should not be.

Most agencies open with awards. Here is the only calculation that matters when a single procedure is worth thousands of dirhams.

What one enquiry costs

AED 10.92

Blended across 38 campaigns and eleven months — including every test that failed.

What one treatment sells for

AED 3,000 – 10,000

Published programme pricing at a clinic we market.

1 in 275

That is how many enquiries need to convert for the entire advertising budget to pay for itself — measured against the cheapest treatment on the list.

On a AED 5,000 hair transplant it is one in 458. On a premium programme, one in 916. No functioning clinic converts at those rates — a receptionist who answers the phone politely beats them without trying. The question was never whether the advertising worked. It was how far past breakeven it ran.

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The numbers

Pulled straight from the ad accounts

Every figure below comes from a live Meta or Google account we run for a Dubai clinic. Screenshots sit beside each one.

META ADSJumeirah clinic · 11 months

Ad spendAED 33,554

Messaging conversations2,108

Lead form submissions960

Total patient enquiries3,068

Cost per enquiryAED 10.92

Two-thirds arrived by WhatsApp and Messenger rather than lead forms. A patient considering a AED 5,000 procedure wants to ask a question before surrendering their number. A form demands commitment first; a message invites it.

Meta Ads Manager screenshot

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GOOGLE ADSJumeirah clinic · 9 months

Ad spendAED 5,810

Impressions156,000

Clicks5,320

Cost per clickAED 1.09

AED 1.09 a click in Dubai healthcare — one of the most competitively bid categories in this market. Against a AED 5,000 treatment, one click in 4,587 needs to become a patient before the budget breaks even.

Google Ads screenshot

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REACH & SCALEJumeirah clinic · 11 months

Impressions1,771,239

Accounts reached609,886

Campaigns run and optimised38

Best campaign cost per enquiryAED 3.37

Our strongest campaigns delivered enquiries at AED 3.37. Our weakest ran to AED 103 before we shut them down. That spread is not a defect — it is the work. Nobody's first campaign is the AED 3.37 campaign.

Campaign breakdown screenshot

Best and worst performers

AUDIENCE BUILTFrom a standing start

Instagram followersunder 50 u2192 4,594

Facebook followersunder 50 u2192 4,100

Content published400+ posts

Over 200 posts on each platform in eleven months — treatment education, myth-versus-fact explainers, health-check prompts — organised into permanent highlights so a first-time visitor can self-navigate. Built alongside the paid work, not purchased.

Profile screenshots

Instagram and Facebook

Ask us anything about these numbers

How we work

Their website took 45 seconds to load. We refused to run ads.

That is an uncomfortable conversation to have weeks before a clinic opens, and it costs an agency money — ad management bills immediately, technical work does not.

We had it anyway, because the arithmetic left no choice. Paid traffic pointed at a 45-second website does not underperform. It evaporates. Every dirham spent before the fix would have bought a click that never saw a page.

So we rebuilt the foundation first, then advertised. We also built a dedicated treatment landing page rather than sending paid traffic to a homepage — the same principle behind the page you are reading now.

Have our team check your site speed — free

BEFORE30–50 sec

AFTER3–5 sec

REDUCTION~90%

Speed test screenshot

Before / after PageSpeed result

Why clinics choose us

Healthcare is not retail, and we do not market it like retail

We write to the rules

Healthcare advertising in Dubai is regulated. We build campaigns with that in mind and flag anything that needs your medical director's approval before it goes live — rather than finding out after a campaign is pulled.

Enquiries, not impressions

We report cost per patient enquiry every month, by channel and by treatment. Not reach. Not vanity metrics. You will know what a patient costs you to acquire.

We replaced an in-house team

One clinic came to us already employing people to do this work. That team is no longer doing it — we are, eleven months on, with the scope grown rather than shrunk.

Who we work with

Dubai clinics. Named, and contactable.

We are not going to tell you we have hundreds of medical clients. We have these, and every number on this page came from their accounts.

Lifeguard Clinic

Jumeirah · IV therapy, general practice & pharmacy

Launched their Jumeirah location: brand, website rebuild, technical SEO, two social channels from a standing start, Meta and Google. Eleven months and counting.

Meta & GoogleWebsiteSocial

Sculpt Roots

Deira · Hair transplant & aesthetic medicine

A DHA-licensed surgical clinic where a single FUE procedure starts at AED 5,000 — exactly the economics where cheap, well-targeted enquiries compound fastest.

Performance marketing

Guan Zhen Clinic

Traditional Chinese Medicine · migraine specialists

Professional content shoots, creative posts, Meta advertising and full social management for a practice where patient trust and clear communication matter more than volume.

Content & shootsMeta ads

Your clinic

We take a small number of clients at a time

Send us your clinic name and we will review what you are running now — free, and whether or not you hire us.

Enquire below

The work

Content that earns a patient's trust before they call

Professional shoots on site, treatment education, myth-versus-fact explainers and before-and-after storytelling — produced to work as organic posts and paid creative at once.

Top ad creative

Lowest cost per enquiry

Treatment explainer

Instagram reel

Myth vs fact

Highest engagement

Clinic photography

From a shoot

Before / after

With consent

Offer campaign

Everything that puts a patient in your chair

Meta Ads

Facebook and Instagram, weighted to click-to-WhatsApp. Patients ask before they book — we build for the question, not the form.

Google Ads

Search and Performance Max on treatment intent, with dedicated landing pages rather than a homepage that was never built to convert.

Treatment landing pages

One page per procedure. Paid traffic arrives on the treatment it searched for, not a general clinic page.

Website & technical SEO

We took one clinic site from a 45-second load to under 5. Speed is not a nice-to-have when you are buying the traffic.

Google Business Profile

The highest-intent free channel a clinic has. Built, posted weekly, reviews actively generated.

Content & shoots

Professional on-site photography and video monthly, plus the graphics system for social, print and in-clinic display.

WhatsApp & CRM

Every enquiry from every channel in one place, so you stop losing patients you already paid to reach.

Brand & identity

Logo, visual system and photography direction — one identity across every surface a patient encounters.

Reporting you can read

Cost per enquiry, by channel, every month. In plain English, with the failures shown as well as the wins.

Free, no obligation

We will review your clinic's marketing and tell you the truth about it.

Send us your clinic name. We will look at your website speed, your Google Business Profile, your social channels and whatever ads you are running, and come back with what we would change — whether or not you hire us.

Takes 48 hours No contract Plain English

WhatsApp us now Call +971 52 940 1759

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